Fujifilm

No flash? No problem! Lightroom and the Fujifilm GFX.

At the Photo Days photographic trade show in Brussels this weekend, I had the honour of doing some GFX studio demos with two lovely and very talented models: Rosalinde Kikstra and Sooraj Subramaniam. I had a number of Godox flashes and modifiers set up and I'll post some images later of those results but the image that probably underlines the GFX's fantastic capabilities the most was one I made by accident: on one of the shots in a Black and White portrait series, I had misaligned the trigger so the flashes did not fire. All I got was a heavily underexposed ambient exposure shot.

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

So, in front of a live audience, I said, jokingly... let's try and see what we can make out of this... I increased the Exposure slider by almost 5 stops (the maximum in Lightroom), dragged a couple of other sliders around and half a minute later got this result... 

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

Here's the two of them side by side in the Lightroom interface.

And below is a 1:1 crop. I added 25 Luminance Noise Reduction in Lightroom and of course there is still some noise but considering the fact that my ISO wasn't even at the base of 100 but at 400, I think the result is nothing short of fantastic...

For me, the takeaway from this accidental experiment is that if Lightroom and the GFX can do this on a completely underexposed file, imagine what you can do with a halfway decent exposure. Just about anything, I guess...

Oh... and just for the sake of being complete... here's the actual image with the flashes firing :-)

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/125 sec @ f/5.6 | ISO 400

The Fujfilm GFX Files, Part 2 - More videos

A video interview with about the GFX and the accessories I used in India

As you could read in part 1, I have been using the brand new Fujifilm GFX in India and Belgium for a couple of weeks. I also made a 3 minute video about it for Fujifilm. Well actually, I did not make that video: fellow X-Photographers Matt Brandon (www.thedigitaltrekker.com) and Serge Van Cauwenbergh (www.fotografieblog.be) filmed it - entirely with X-T2 cameras by the way - and Matt also edited it. In case you haven't seen it yet, here's that video:

On the way back from Varanasi to Delhi, Matt interviewed me about the GFX, but also about some of the other accessories we have been using, like the SMDV BRiHT 360 and the SMDV Speedbox 85 that you can see me use extensively in the video. We also talk about using monopods and tripods and how to back up images like this while traveling. You can check out the video interview on Matt's site. There's some cool 100 percent close-ups of shots!

Check out my video interview here.

Check out my video interview here.

More GFX Challenge videos

If you haven't overdosed on GFX news by now, here are the latest GFX Challenge videos that Fujifilm have released:

Ollvier Wehrli - Switzerland

Watching Oliver's beautifully filmed video gave me vertigo. I guess I'm not cut out to be a landscape photographer!

Joshua Loh - Singapore

Joshua Loh appreciates the small form factor and fast focusing capabilities of the GFX. I also take away from the video that I really need a Mercedes SLS to complement the GFX... That car features in no less than three GFX Challenge videos :-)

Supalerk Narubetkraisee (Thailand)

Supalerk also lauds the universal nature of the GFX and has a couple of really nice star trail photos in his video.

Shiro Hagihara (Japan)

Shiro - like me - appreciates the EVF which lets him decide on exposure and color without having to take his eye off the viewfinder. He loves the Velvia simulation for his landscape work. He says the GFX lets him capture details that even his eyes could not see.

Saiichi Nakmura

Saiichi's work involves still life photography with water. The video offers an interesting view into his studio set-up. He praises the quality of the CMOS sensor and the standard 4:3 aspect ratio which he finds better suited for commercial use.

Jonas Rask and Palle Schultz (Denmark)

The detail and sharpness of Jonas' lifestyle shoot images with a biker almost bite you from across the screen. A must-see if you're into motorcycles or good-looking guys :-)

Sangsun Ogh (Korea)

Sangsun takes us to a shoot of a model wearing traditional Korean attire. Needless to say, the resolution of the GFX helps to bring out every little bit of texture.

Knut Koivisto (Sweden)

Knut appreciates the fact that the camera works as well in the studio as it does outside of it, in the streets. He uses the X-T2 and the GFX intermittently. For him, DSLRs have been sidestepped now.

Fujifilm releases new GFX Challenge videos

Fujifilm today have released no less than 7 new GFX Challenge videos. For the GFX Challenge, some 20 photographers worldwide got to work with a prototype of the upcoming GFX medium format camera and the three lenses that are going to ship with it when the camera is released: the 63 mm f/2.8, the 32-64 f/4 zoom and the 120 f/4 stabilised macro. 

The photographers were free to do what they wanted. The only thing is they had to make a three minute video of using the camera. It's really refreshing to see what people do with the camera. Not only the photography is truly breathtaking, but some of the videos are also beautifully made and most of them were filmed in 4K with Fujifilm X-T2 cameras.

Gary Heery (Australia)

Australian photographer Gary Heery uses the GFX and the macro lens to create some really beautiful still lifes (litterally) of objects frozen in time. I cannot wait to see these printed large. And neither can he, apparently!

Roméo Balancourt (France)

French portrait, architecture and food photographer Roméo Balancourt uses the GFX on location to shoot upscale restaurants and their crew. It's interesting to see him set up an entire lighting studio on location. He mixes available (tungsten) lights with flash and fresnel spots. He appreciates the Q menu and the Electronic Viewfinder that shows him exactly what he's going to get. I blogged about the advantages of an EVF a while back in this post. Roméo admits that before using the GFX, he always had to add extra sharpening to his images before delivering them to his clients. With the GFX, he no longer has to, he says. I also loved how the images he made during the video come together in a final composite, at around the 4 minute 5 seconds mark.

Luciano Romano (Italy)

For his GFX Challenge, Italian photographer Luciano Romano wanted to combine his three favorite elements of photography: art, architecture, and theater. He loves the excellent ergonomics of the camera (something I can confirm: if you're used to working with a DSLR or Fujifilm's X-T2, you'll feel right at home).

Victor Liu (Canada)

Perhaps it's slightly over-the-top, but I just love this Canadian landscape's photographer's video. I love the low angles, the fades from the video to shots of the GFX and back. It's like a trailer for a blockbuster movie. Or should I say, a blockbuster camera? Victor shows that the GFX absolutely feels at home in very rugged conditions. Now I want to go to the Rocky Mountains, too...

Ivan Joshua Loh (Singapore)

Medium format and cars. It's a marriage made in heaven. As such, the Mercedes SLS appears to be a hot ticket amongst car photographers: Ivan Joshua Loh from Singapore is the second GFX Challenger to photograph this gull-winged beauty of a car, yet he does so in a completely different way than Satoshi Minakawa.

Per-Anders Jörgensen (Sweden)

Swedish photographer Per-Anders Jörgensen describes his own work as "faked documentary" (a term I have to remember as it kind of reflects some of the stuff I do). Just like Roméo Balancourt, he takes the GFX to a restaurant but he uses it to photograph the preparation of food. It's interesting to see hem use a curtain as a diffuser tent and get under it to get the softest light possible. That's the nice thing about these GFX videos: you always pick up a thing or two that you can insert in your own workflow...

Minoru Kobayashi (Japan)

Japanese Minoru Kobayashi takes the GFX outside to photograph a sports car. I'm no petrolhead, but I think its a Honda NSX. Its 573 bhp sure goes well with the GFX's 51+ megapixel. He loves what he calls the "resolution with density" that only medium format can provide. His favourite film simulation is Velvia back from in the days where he shot Velvia on film, at ASA 50 or 100. He really loves the fact that he can now shoot Velvia digitally, with a previously unthought of ISO of 1600 and above!

With a price point of "well under $10,000" including the standard 63 mm lens, the GFX might very well wind up to be not only a "medium-format-killer" but also a "high-end-dslr-killer". And we've still got a couple of more GFX Challenge videos to come! In the mean time, if you want to see how the GFX behaves on the busy streets of India, have a look at (shameless plug, I I know), my own GFX video:

And in case you still need some more convincing, here's the other GFX videos that have been released thus far:

Testing the GFX was a lot of fun. Actually, it only had one drawback. I want one, now... 

300 € cashback: To X-T1 or not to X-T1?

Met alle hype rond Fuji's nieuwe digitale middenformaatcamera GFX zou je bijna de 'gewone' X-camera's gaan vergeten. Recent nog lanceerde Fujifilm de X-T2, de opvolger van de immens populaire X-T1. Die laatste is overigens nog altijd te koop. De X-T2 (winkelprijs ca 1.700 euro body-only) kost sowieso ongeveer 500 euro meer dan zijn voorganger (1.200 euro body-only). Voor dat geld krijg je de helft meer megapixels, een beter kantelscherm, een handige joystick-controller, een gevoelig verbeterde autofocus en natuurlijk nog een resem kleinere verbeteringen.

Rock the Cashback!

Alsof dat het kiezen tussen beide toestellen nog niet moeilijk genoeg maakt, loopt er tot 31 januari 2017 nog een cashback-actie op de X-T1 waarbij zowel de zwarte als de graphite editie en zowel de body-only als de kit met de 18-55 en de 18-135 in aanmerking komen. Je kan maar liefst 300 euro terug claimen na aankoop. Dat brengt het effectieve prijsverschil op ongeveer 800 euro of anders uitgedrukt: de X-T1 kost momenteel ongeveer slechts de helft van de X-T2!

Is de X-T1 plots een slechtere camera geworden nu de X-T2 uitgekomen is? Natuurlijk niet! En met die 800 prijsverschil euro koop je al bijna een top prime objectief zoals de 56 mm f/1.2, de 16 mm f/1.4 of de 23 mm f/1.4 of... een vliegtuigticket naar een fotogenieke bestemming!

X-T1 of X-T2?

Fotografeer je graag snel bewegende onderwerpen, druk je graag op (echt) groot formaat af of wil je gewoon altijd het beste van het beste, dan zou ik eventjes door de appel bijten en toch maar onmiddellijk voor de X-T2 gaan. Je koopt dan een van de beste spiegelloze systeemcamera's die er momenteel op de markt is. Dat zeg ik trouwens niet, maar de EISA (de Europese foto-vakpers) die onlangs de X-Pro 2, het broertje van de X-T2, tot European Professional Compact System Camera van het jaar verkoos.

Indien je echter meer statische onderwerpen fotografeert en niet onmiddellijk op groot formaat afdrukt, dan is de X-T1 vandaag de dag nog altijd diezelfde goede camera als hij was bij zijn introductie. Eigenlijk is hij zelfs nog beter geworden, want hij heeft nog een aantal firmware updates gekregen. Ik heb fotoboeken gemaakt van 30 x 30 cm. Ik houd er daarbij van om één foto op een dubbele pagina te zetten zodat hij 60 x 30 cm afgedrukt wordt. Die afdrukken zien er fantastisch uit. Niemand die merkt de foto uit 'slechts' 16 megapixels bestond, waarvan ik er door de 2:1 uitsnede dan nog maar 12 gebruikte! 

De 16 megapixels van de X-T1 zijn groot genoeg om een dubbele pagina te vullen in een 30 x 30 fotoboek. Zelf maak ik die met Lightroom (natuurlijk!) en Blurb. Enkel de voor- en achtercover, die je hier ziet, maak ik op in Photoshop

De 16 megapixels van de X-T1 zijn groot genoeg om een dubbele pagina te vullen in een 30 x 30 fotoboek. Zelf maak ik die met Lightroom (natuurlijk!) en Blurb. Enkel de voor- en achtercover, die je hier ziet, maak ik op in Photoshop

De huidige cashback maakt de X-T1 ook een interessante keuze voor wie in het X-systeem wil stappen op een budgetvriendelijke manier en nog wat geld wil overhouden voor de lenzen.

Hieronder vind je een selectie van tien van mijn favoriete foto's die allemaal met de X-T1 gemaakt zijn. Als je er reiskriebels van krijgt: met het bedrag van de cashback raak je al tot in India! *

Meer info over deze actie (en hoe je de cashback kan claimen) vind je bij je Fujifilm-dealer.

* Een ticket naar India kost ca 600 €, met de cashback geraak je dus al op je bestemming! En er valt zoveel te fotograferen dat je toch niet onmiddellijk terug wilt... Of je moet twee X-T1's in met cashback kopen :-)